2. Project title as used in publicity and others materialsFish Forward
3. Project number387-131
4. Year of Call2016
5. Project start month and year01/2018
6. Project finish month and year06/2021
7. Name and location of lead CSO or LA
cso: Umweltverband WWF Österreich (World Wide Fund for Nature)

8. EU Member States where the project is being implemented












9. EU Member States where sub-granting will be providedN/A
10. Total project budget (in Euro):6,974,474.44
11. EC contribution to total project budget (percent):90
12. Main approach of the projectCampaigning-Advocacy
13.Main project on-line information channels used by the project: Website: www.fishforward. eu
Youtube: https://www.youtube.com/playlist?list=PLGOY5wWqnOs6dN7U23BcfWpBLalryW9px
14. Why is the project taking place?The EU is the biggest importer of fish in the world, and more than 50% of all fish imports into the EU are from developing countries. Therefore, conscious seafood choices of European consumers and corporate buyers have the potential to drive sustainable and responsible production and to positively influence the lives of millions of people in developing countries and other parts of the world.
15. Overall objective of the projectBy 2025 improved seafood consumption and production patterns contribute to increased positive economic, social and environmental impacts in Europe and developing countries, supporting implementation of the Sustainable Development Goals and climate change treaties.
16. Specific objective(s) of the projectBy 2020 consumers and the corporate sector in Europe are taking responsibility by choosing sustainable seafood as active contributors to Sustainable Development Goals and to climate change mitigation and adaptation.
17. What will have changed as a result of the project? (Summarise the intended outcome)Output 1: Multi-channel sustainable seafood campaign and resources engage 60m European consumers. Output 2: Critical new resources and enhanced dialogue, dissemination and engagement enable target companies to make significant positive change in seafood sourcing. Output 3: Technical guidance papers and engagement activities provide EP, EC and EU MS with enhanced evidence of policy implementation gaps, best practices and compliance opportunities. Output 4: Sustainability assessments and stakeholder engagement processes inform producers and local authorities in 5 developing countries. Output 0: Effective and efficient project management is in place; project results and lessons learned are shared for the sustainability of the action.
18. Main themes and geographical areas covered by the projectclimate
ecology, biodiversity, natural environment
fisheries, marine life
gender equality
hunger, food security
livelihoods, employment, decent work
social-economic equality
sustainable development
Asia: South, South-East adn East
Europe: EU and EEA
Middle East and North Africa
19. Project target groups, audiences and/or participantsj. Consumers
k. Other groups of individuals (please name these in the following question)
q. Businesses and business organisations
s. Other Civil Society Organisations and Local Communities (targeted by the project)
t. Local Authorities (targeted by the project)
u. Governments
v. Inter-governmental/international bodies (e.g. EU, UN bodies, global intergovernmental conferences)
20. Other target groups, audiences or participants not listed above
21. Main activities implemented by the projectseries of workshops/courses (involving the same individuals over several, not necessarily consecutive, days)
public meetings/public discussion fora
exhibitions and fairs
public demonstrations/events
social media interventions and discussions initiated by the project
other activities not listed above (please specify in the following question)
22. Other major activities not listed aboveImplementation of multi-channel awareness advertising campaign (incl. seafood footprint toolkit), roundtables for corporates, stakeholder consultations with producers in developing countries, development and launch of studies and policy guidance papers
23. Main achievement of the project to-date* 6,400,000 European consumers positively changed their seafood buying behaviour (107% of 3-years target value of Specific Objective). * 24 companies have adopted tools and joint actions to improve seafood portfolio with respect to climate change and ethical issues along the supply chain * 10 policy guidance papers were produced and handed over to authorities in 11 countries, EP and EC. * 21 consultation processes were set up with producers in developing countries