2. Project title as used in publicity and others materialsEat4Change - Mobilising youth for sustainable diets
3. Project number414-438
4. Year of Call2018
5. Project start month and year05/2020
6. Project finish month and year04/2024
7. Name and location of lead CSO or LA
cso: WWF Finland

Finland
8. EU Member States where the project is being implemented
France


Sweden

Austria


Greece



UK

Portugal

Belgium

Austria

9. EU Member States where sub-granting will be providedN/A
10. Total project budget (in Euro):11 297 133
11. EC contribution to total project budget (percent):90
12. Main approach of the projectEducation/Global Learning
13.Main project on-line information channels used by the project: Website: wwf.fi
Facebook:
Twitter:
Youtube:
14. Why is the project taking place?Every day, millions of EU citizens decide what to put on their plate. Food choices not only affect health but have major implications for “People and Planet”. The food system is a key contributor of climate impacts: generating more than a quarter of greenhouse gas (GHG) emissions globally (>80% linked to livestock production) and driving water abstraction, deforestation and eutrophication. Maintaining a healthy biosphere underpins delivery of all Sustainable Development Goals (SDGs). Overwhelming evidence suggests that 2 degrees climate warming (cf 1990) will create disastrous consequences for the biosphere, making it impossible to achieve SDGs. Exceeding 1.5 degrees warming will have catastrophic impacts on the global food system, accelerating species loss, impacting fisheries and crop yields and will be a key driver for human migration. Achieving a more ambitious 1.5-degree limit will require transformational change in multiple sectors, including within the food system. 89% of European citizens believe it is important to support developing countries (Eurobarometer 476), yet there is a low level of understanding of how individual everyday lifestyle choices impact upon them. Only 22% of European Citizens make ethical choices when shopping. Understanding what facilitates and blocks ethical decision making is only partly understood. There is significant confusion around what ‘sustainable’ means among citizens. Whilst a multiplicity of labels (including fairtrade; rainforest alliance; organic; MSC) help inform sustainable purchasing to a degree, they are not in themselves sufficient. Its complex, and made more so by the rapidly evolving climate debate. Although 75% of Europeans see climate change as a very serious problem, only around 10 % think it is the single most serious problem facing the world (Eurobarometer 459, Sep 2017). There is little evidence that EU Citizens understand the full implications of climate change or why achieving a 1.5-degree limit to warming is important. Climate impacts will be disproportionately felt by youth and as such, young people are critical actors in the climate transition. Food is an engaging, every day topic which can be used to approach these issues in fun and exciting ways. Eat4Change works to engage citizens on the topic of sustainable food, highlighting global interconnections and dependencies and demonstrating how individual lifestyle choices can directly contribute to limiting warming to 1.5 degrees and support achievement of SDGs.
15. Overall objective of the projectThe Eat4Change project contributes to the Overall Objective: “A shift toward more sustainable diets and production practices, particularly in the livestock sector, supports implementation of SDGs and climate change treaties and contributes to positive economic, social and environmental impacts in Europe and developing countries.”
16. Specific objective(s) of the projectBy 2023 targeted European Youth 1) have greater awareness of the impact of diets on “People and Planet” and a critical understanding of their role as consumers and active citizens 2) contribute to sustainable development goals and climate actions by embracing more sustainable diets, influencing peers and supporting engagement with corporates and policy makers for improved practices and policy coherence.
17. What will have changed as a result of the project? (Summarise the intended outcome)By 2023 targeted European Youth 1) have greater awareness of the impact of diets on “People and Planet” and a critical understanding of their role as consumers and active citizens 2) contribute to sustainable development goals and climate actions by embracing more sustainable diets, influencing peers and supporting engagement with corporates and policy makers for improved practices and policy coherence.
18. Main themes and geographical areas covered by the projectclimate
consumption
education, lifelong learning
policy
sustainable development
Europe: EU and EEA
Latin America and Caribbean
19. Project target groups, audiences and/or participantsa. Teachers, teacher educators, HE lecturers/ academics
b. Student/pupils from primary, secondary and tertiary levels
c. Non-formal educators (e.g. youth leaders, community, adult, trade union educators)
e. Young people (16 to 35 years)
g. Businessmen and women
j. Consumers
v. Inter-governmental/international bodies (e.g. EU, UN bodies, global intergovernmental conferences)
20. Other target groups, audiences or participants not listed above
21. Main activities implemented by the projecttraining, project or curriculum development workshop/courses (one-off events lasting up to 1 day)
public meetings/public discussion fora
focus group discussions
social media interventions and discussions initiated by the project
22. Other major activities not listed above
23. Main achievement of the project to-dateThe project started on 01/05/2020, so at this stage our focus has been to set up the project structures only.