| 2. Project title as used in publicity and others materials | Make Fruit Fair! |
|---|---|
| 3. Project number | 338-131 |
| 4. Year of Call | 2013/14 |
| 5. Project start month and year | 03/2015 |
| 6. Project finish month and year | 02/2018 |
| 7. Name and location of lead CSO or LA | cso: Oxfam Deutschland e.V. Germany |
| 8. Name and country of project partners based in the EU | Austria Belgium Bulgaria Croatia Cyprus Czech Estonia France Germany Hungary Italy Latvia Lithuania Malta Poland Portugal Romania Slovakia Slovenia Spain |
| 9. Total project budget (in Euro): | |
| 10. EC contribution to total project budget (percent): | 85 |
| 11. Main approach of the project | focussing on a campaigning and advocacy approach |
| 12.Main project on-line information channels used by the project: |
Website:
www.makefruitfair.org
Facebook: Twitter: Youtube: |
| 13. Project background: Why is the project taking place? Why is the need form the project? | Make Fruit Fair! raises the awareness of EU citizens on the precarious situation of plantation workers and small farmers producing tropical fruit for the EU-market. It mobilizes them to consume fair products, and to take action for basic living standards and decent work for all, respect for human rights, fair trade relations and sustainable development by urging corporate and political decision makers to ensure fair conditions in the tropical fruit sector. |
| 14. Overall objective of the project (as shown in the project log-frame) | Contribute to more coherent and sustainable development policies of the EU, its Member States and the private sector integrating human rights, decent work and trade (...) |
| 15. Specific objectives of the project (as shown in the project log-frame) | By 2018 MFF! raised awareness of consumers & citizens in at least 20 EU MS on interdependencies btw. EU & developing countries & mobilized part of them to urge corporate & political decision makers to ensure fair conditions in the tropical fruit sector. |
| 16. Expected results of the project (as shown in the project log-frame) | |
| 17. Main themes and geographical areas addressed by the project | agriculture,forestry consumption ecology, biodiversity, natural environment economy human rights, justice livelihoods, employment, decent work policy social-economic equality sustainable development trade Africa: sub-Sahara Europe: EU and EEA Latin America and Caribbean |
| 18. Project participants, audiences, target groups, beneficiaries. Please select all that apply and for each state the numbers actively engaged in the project to date | d) Non-formal educators (e.g. youth leaders, community, adult, trade union educators) e) Young people (< 25 years, outside formal education) g) Journalists h) Media institutions (print, broadcast, internet) i) Businessmen and women j) Employees (incl. trade union members) k) Businesses and business organisations l) Employee organisations/ trade unions m) Other Civil Society Organisations (targeted by the project) p) National and international decision makers (e.g. MPs, MEPs, members of government, civil servants, EC commissioners) q) Others (If mentioned: Please categorise these others) |
| 19. Other beneficiaries not listed above | EU consumers |
| 20. Main activities used by the project to engage its participants, audience and target group | series of workshops/courses (involving the same individuals over several, not necessarily consecutive, days) public meetings/public discussion fora conferences public demonstrations/events petitions lobbying actions stunts social media interventions and discussions initiated by the project other activities not listed above (please specify in the following question) |
| 21. Other major activities not listed above | urgent actions, multiplier trainings, networking, media work, cinema film clip, speaker tours, cinema film clip, case studies, ... |
| 22. Please give a short description of the major result or success of the project so far. (If you project is less than 1 year old feel free to ignore this question) | Outcomes until summer 2017: 1. Public awareness & mobilization: - Unexpectedly high outreach in high quality/influential media - Far more EU citizens informed on challenges in fruit supply chains & alternative consumption options than expected - More EU citizens activated to participate in MFF! campaign actions than expected 2. Advocacy EU / MS: Political atmosphere in European institutions has become more and more favoring a regulation of Unfair Trading Practices: • For the first time Commission Communication (Jan 2016) included provision on accessibility for non-EU producers • EP report (June 2016) callc for legislation, support for non-EU producers access to redress system • Agri Market Task Force report (Nov 2016) calls for sensible framework legislation at EU level; calls for transparency • Council Conclusions (Dec 2016 states that “[voluntary initiatives] could be complemented, inter alia, by a regulatory approach at EU level” 3. Advocacy corporate actors: Lidl Campaign: Still a long way to go in respect to LIDL’s general practices but LIDL joining the World Banana Forum is key for improvements. The concrete impact of MFF! campaign at two big Lidl supplier plantations in Ecuador and Costa Rica are very important for the workers who are employed there. |
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