2. Project title as used in publicity and others materialsFish Forward
3. Project number338-136
4. Year of Call2013/14
5. Project start month and year01/2015
6. Project finish month and year12/2017
7. Name and location of lead CSO or LA
cso: Umweltverband WWF Ă–sterreich

Austria
8. Name and country of project partners based in the EU
Austria

9. Total project budget (in Euro):5,801,834.22
10. EC contribution to total project budget (percent):85
11. Main approach of the projectfocussing on a campaigning and advocacy approach
12.Main project on-line information channels used by the project: Website: www.fishforward.eu
Facebook:
Twitter:
Youtube:
13. Project background: Why is the project taking place? Why is the need form the project?The EU is the world’s primary importer of fish. More than 50% of imports are from developing countries. Over 800 million people directly and indirectly dependent on fish and seafood. But 90% of the world's fisheries are already fully exploited or overfished. Although dependence on fish is growing, the majority of consumers do not know where their seafood comes from and are not aware that their consumption choices have ecological and social impacts on developing countries.
14. Overall objective of the project (as shown in the project log-frame)By 2020 the change of seafood consumption patterns in Europe contributes to increased positive impacts on environmental, social and economic conditions in developing countries.
15. Specific objectives of the project (as shown in the project log-frame)By 2017 consumers, corporate sector and relevant authorities in the target countries have a better understanding of sustainable seafood and its impact on poverty reduction in developing countries and thereby taking responsibility as active contributors...
16. Expected results of the project (as shown in the project log-frame)R1 Information about impacts of (un)sustainable seafood from DC and global interdependencies of seafood supply chain is available. R2 Consumers, the corporate sector and authorities have increased their demand for sustainable seafood products from DC.
17. Main themes and geographical areas addressed by the projectconsumption
ecology, biodiversity, natural environment
fisheries, marine life
livelihoods, employment, decent work
sustainable development
Europe: EU and EEA
18. Project participants, audiences, target groups, beneficiaries. Please select all that apply and for each state the numbers actively engaged in the project to datee) Young people (< 25 years, outside formal education)
k) Businesses and business organisations
n) Local Authorities (targeted by the project)
q) Others (If mentioned: Please categorise these others)
19. Other beneficiaries not listed aboveConsumers of seafood in Europe
20. Main activities used by the project to engage its participants, audience and target groupseries of workshops/courses (involving the same individuals over several, not necessarily consecutive, days)
public meetings/public discussion fora
exhibitions and fairs
public demonstrations/events
social media interventions and discussions initiated by the project
other activities not listed above (please specify in the following question)
21. Other major activities not listed aboveadvertising campaign; videos
22. Please give a short description of the major result or success of the project so far. (If you project is less than 1 year old feel free to ignore this question)More than 60 Mio consumers have been reached (through marketing/communication activities); Advertising campaign "ugly fish" introduced to all 11 project countries ; the project was introduced to more than 120 companies and so far 20 companies are changing their seafood portfolio; EYD2015 has been successfully used to promote the project, communicate to the target groups and to deepen networking, which will be important beyond 2015; Successfull participation on public events (like Milan EXPO2015)