2. Project title as used in publicity and others materials
3. Project number280-349
4. Year of Call2011-12
5. Project start month and year01/2013
6. Project finish month and year12/2015
7. Name and location of lead CSO or LA
cso: Bund der Deutschen Katholischen Jugend (BDKJ)

8. Name and country of project partners based in the EU




9. Total project budget (in Euro):
10. EC contribution to total project budget (percent):
11. Main approach of the projectfocussing on a global learning approach within non-formal education
12.Main project on-line information channels used by the project: Website: www.ishopfair.net
Facebook: www.facebook.com/ishopfair.network
13. Project background: Why is the project taking place? Why is the need form the project?The problematic use patterns of buyers - private, institutional and state level. Consumption behavior of the majority of the Europeans sees the price of a product as decisive criterion. Eco-social shopping criteria have only a subordinate role. Structures impede responsible consumption behavior, like unclear criteria and lack of verifiable standards for the eco-social shopping but also the low political commitment for promoting clear rules and laws. The project aims at tackling these challenges.
14. Overall objective of the project (as shown in the project log-frame)
15. Specific objectives of the project (as shown in the project log-frame)
16. Expected results of the project (as shown in the project log-frame)
17. Main themes and geographical areas addressed by the project
18. Project participants, audiences, target groups, beneficiaries. Please select all that apply and for each state the numbers actively engaged in the project to datea) Teachers, teacher educators, HE lecturers/ academics
d) Non-formal educators (e.g. youth leaders, community, adult, trade union educators)
e) Young people (< 25 years, outside formal education)
f) Non-formal education institutions (e.g. youth clubs, community centres)
o) Local decision makers
q) Others (If mentioned: Please categorise these others)
19. Other beneficiaries not listed aboveOthers are journalists, consumers in general and professional buyers.
20. Main activities used by the project to engage its participants, audience and target group
21. Other major activities not listed above
22. Please give a short description of the major result or success of the project so far. (If you project is less than 1 year old feel free to ignore this question)Workshops and big events like the national and international consumptions summits are big successes and give the young target groups the chance to an international networking in relation to ethical consumption. Big press audiendce on these events. Best practice competition with nearly 90 europeanwide projects of youths in ethical consumption. Authentic first hand reports from guests from the south were identified as a convincing tool for awareness raising.