2. Project title as used in publicity and others materials
3. Project number338-451
4. Year of Call2013/14
5. Project start month and year01/2015
6. Project finish month and year12/2017
7. Name and location of lead CSO or LA
cso: CHRISTLICHE INITIATIVE ROMERO EV

Germany
8. Name and country of project partners based in the EU
Austria

Belgium

Bulgaria

Croatia

Cyprus

Czech

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

UK

9. Total project budget (in Euro):
10. EC contribution to total project budget (percent):
11. Main approach of the projectfocussing on a campaigning and advocacy approach
12.Main project on-line information channels used by the project: Website: www.supplychainge.org/
Facebook: www.facebook.com/supplychainge
Twitter: www.facebook.com/supplychainge
Youtube:
13. Project background: Why is the project taking place? Why is the need form the project?Store-brands’ share is correlated to concentration levels in food retail and a key driver in price competition. The project leads to citizens’ awareness of the interdependencies between agricultural raw materials, which are produced in developing countries, and there consumption pattern. The activities will encourage citizens to get active to make the widely consumed store-brands more sustainable. This will have a positive impact on environmental and living conditions in developing countries.
14. Overall objective of the project (as shown in the project log-frame)
15. Specific objectives of the project (as shown in the project log-frame)
16. Expected results of the project (as shown in the project log-frame)
17. Main themes and geographical areas addressed by the project
18. Project participants, audiences, target groups, beneficiaries. Please select all that apply and for each state the numbers actively engaged in the project to dateg) Journalists
j) Employees (incl. trade union members)
k) Businesses and business organisations
l) Employee organisations/ trade unions
m) Other Civil Society Organisations (targeted by the project)
p) National and international decision makers (e.g. MPs, MEPs, members of government, civil servants, EC commissioners)
q) Others (If mentioned: Please categorise these others)
19. Other beneficiaries not listed aboveEuropean citizens
20. Main activities used by the project to engage its participants, audience and target group
21. Other major activities not listed above
22. Please give a short description of the major result or success of the project so far. (If you project is less than 1 year old feel free to ignore this question)The SUPPLY CHA!NGE Action Website features regionalized content for all 28 member states in 22 languages and with more than 80.000 individual users. More than 700 participants of the photo competition FoodVison. The exhibition based on this contest took place in all countries with more than 50 000 participants. With the press work the project got an outreach to over 11,8 million European citizens. At the Business Forum in Milan were more than 70 decision makers from CSO and supermarket supply chain. This success in the EYD2015 was due to the sensibilising and mobilising of the different target groups according to there needs and constraints.